Breakthrough hair color company eSalon proudly shipped its 1,000,000th hair color formulation this season. Inspired by the Miss Clairol home hair color kit that debuted in 1956, this Los Angeles-based upstart delivers custom, salon-grade color to a client’s door for less than a colorist’s tip, according to the company.
 
Each bottle of eSalon pigment, unlike pre-mixed box brands, is individually blended for clients based on their personal hair profile. Clients are asked about gray percentage, skin tone, eye color, color history and more, to create the most flattering shade. eSalon’s color crew of experts analyze client’s details and create custom formulations from an unlimited  number of color options—that clients are guaranteed to love. eSalon says its quality hair color and proprietary mixing technology ensure a perfect match every time. The color is bottled, labeled with the client’s name and delivered within days.

“We’ve been able to reach this significant milestone, not by focusing on numbers, but on the specific needs of each customer, one at a time,” said Francisco Gimenez, who founded eSalon in 2010. “And, by making our color affordable and convenient, we’re giving more people access to it. Individualized color no longer is a privilege reserved only for clients of expensive hair salons.”
 
Now, the brand is expanding with a line of new products for color-treated hair, including Perfect Ending Leave In Conditioner, Color Kiss Temporary Root Touchup, Cute Couple Brow Enhancing Serum and Two of a Kind Brow Color.
 
Meanwhile, eSalon’s core clientele can’t stop ordering the custom color, company executives insist.
 
“We’re getting their attention by providing genuine customized products and solutions, as well as unprecedented service, for about the price of their drugstore boxed color,” explained color director Estelle Baumhauer.  “We’re proving that women don’t have to settle for off-the-shelf hair dyes. We’ve turned the color market on its head and customers are confirming our vision.”
 
At press time,eSalon was named a winner in the 2014 Allure Best of Beauty Awards.
 
More info: www.esalon.com